Concept Landing Page
Unhurried by design
At-A-Glance
Sorrel is a self-initiated concept for an independent hair and nail salon in London. I set myself a brief to design a landing page that feels as calm as the appointment it's selling, and makes booking the obvious next step.
My Role
Web Designer
Tools
Figma
The Problem
Salon sites tend to lead with a booking widget and a wall of treatments. For a small, personal salon the real draw is the people and the pace: knowing who will look after you, what it will cost and that nobody will rush you. The page needed to get that across before asking anyone to book.
The Approach
A warm, editorial layout with serif type, arched image crops and a muted palette. Prices sit up front with a note that every first visit starts with a consultation, the team is introduced by name before you book, and a four-step 'what to expect' section takes the nerves out of a first visit. 'Book a visit' stays in the header, with 'Ask a question first' as a softer alternative.
The Outcome
A complete single-page concept covering services and prices, the team, the visit itself, a client testimonial and a booking section with address, hours and contact details.
Full page
