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Improved new user retention

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Wakelet is a content curation platform that allows users to transform their content into engaging collections that can be shared and collaborated on with others. In Education, educators use Wakelet to arrange all kinds of learning materials into visual, interactive collections to share with their learners. It's used by students and teachers in classrooms around the world to improve content delivery, independent learning, digital citizenship and so much more. Whether it's creating lesson plans, sharing resources, sharing newsletters, or collaborating with colleagues and students, Wakelet offers endless possibilities to enhance the learning experience. Students can also benefit from Wakelet by using it to showcase their work, create a student portfolio, complete assignments, and collaborate with peers.

ClientWakelet
RoleLead Product Designer - Mobile Apps
BriefImprove the new user retention for an iOS app by enhancing the onboarding experience and overall usability.
Wakelet iOS App

Problem Statement

The current retention of new users by week 8 is too low, with a significant percentage drop-off by week 4 and 5. This trend impacts our ability to maintain a high volume of quality users, therefore urgent improvement to enhance user engagement and loyalty over the initial weeks of interaction with the app are critical.

Design Process

Gathering important information about the existing user flows, key users and their needs to ensure a user centred design and intuitive user experience to support understanding the benefits the app services

Needs and Problems

Needs
Problems
Instructions on how to use the core features of the platform
Overwhelmed by how to use the platform as it isn't similar to existing tools
Low-risk way to provide ideas to the user
Users find it difficult to come up with ways to implement the platform into their day to day lives
Provide the benefits of implementing specific characteristics to their content
To many features makes the platform overwhelming and difficult to know what has the most impact
Easy way to share their content with other like minded users
Poor user interface causes confusion on how to share content

Personas

Prototype
Prototype

Customer Discovery

  • 1

    Offer select list of pre-made collections for users to pick when creating a new collection

  • 2

    Direct users where they need to go to create their first collection and add content to it

  • 3

    Tailor the experience based on the users profession

Hypothesis

Provide users with a clear and concise onboarding flow of core features with the assistance of examples that users can use.

This will help users gain better clarity on how to implement the platform into their day to day life leading to consistent usage.

Prototypes

New users will be directed to the add button on the “Home” page. All users will be able to create collections from a list of pre-made collections.

Prototype

New users will get asked more about their profession to help tailor their experience on the app.

Prototype