Play Ed3 is a new edtech company that empowers educators to create personalized virtual playgrounds, enabling learners of all abilities to take control of their learning experience. The company aims to provide an inclusive and accessible expereince that is both engaging and interactive to allow students to learn at their own pace.
Create an engaging and informative landing page that effectively communicated the unique value proposition, despite limited content and a developing a brand identity. It was crucial to strike a balance between providing enough information to pique interest and maintain a sense of mystery to generate curiosity and anticipation among educators and potential users.
I started by conducting a brief discovery phase to understand the company's vision, target audience, and key messages.
I created a simple yet captivating layout that highlighted the core features and benefits of the virtual playgrounds. Using visually appealing graphics and concise, compelling copy, I crafted a teaser that hinted at the platform's potential without giving away too much detail.
